What delivery really costs you, and what is left per order
Commission, funded discounts, sponsored ads: these three lines are scattered across different statements. Pepprio adds them up for each platform, works out what you have left on an order and traces your customers' journey, from viewing your listing to ordering, to show where you lose them.
Total cost per platform
Offers, ads and commission on the same line
For Uber Eats, Deliveroo and Just Eat, Pepprio shows each month the cost of offers, the cost of ads and the commission, in euros and as a percentage of sales. You may find, for example, that one platform takes 39% of sales all in while another takes 36%, even though their stated commission rate is the same.
Left per order
What an order leaves you, line by line
Starting from the amount the customer paid, Pepprio takes away the commission, your share of the discount and the cost of the ad. Example: €26 paid, €7.80 commission, €2.60 offer, €0.90 ad, leaving €14.70 before food cost. The same calculation, platform by platform, shows which one earns you most per order.
From visit to order
See at which step customers leave
Listing views, menu opens, baskets started, orders placed: Pepprio lines up these four figures when the platform provides them. Many views and few menu opens: the photo or the rating is holding customers back. Many abandoned baskets: look at fees and the minimum order.
Cosa cambia nella pratica
- 3 costs
offers, ads and commission added up for each platform
- Left over
what an order leaves you, calculated line by line
- 4 steps
listing viewed, menu opened, basket started, order placed
Come funziona
- 01
Data gathered
Sales, commissions, offers and ads from each platform arrive in Pepprio.
- 02
Total cost
The three costs are added up, in euros and as a percentage of sales.
- 03
Left per order
Pepprio works out what you have left and compares platforms with each other.
- 04
Customer journey
From visit to order, the step where you lose most customers is flagged.
Cosa è incluso
- Total marketing cost per platform: offers, ads and commission
- Amounts in euros and as a percentage of sales
- What is left per order, detailed line by line
- Uber Eats, Deliveroo and Just Eat compared
- Journey from visit to order, in four steps
- Step where most customers are lost
- Month-by-month trend
- Share of new and returning customers
- CSV export for your accountant
- Included from Menu Découverte, €59/month
Domande frequenti
What goes into the marketing cost of a delivery restaurant?
Three items: the commission taken by the platform, the share of discounts you fund and the budget for sponsored ads. Pepprio adds them up for each platform.
How much is really left on an Uber Eats or Deliveroo order?
It depends on your commission rate, your offers and your ads. Pepprio runs the calculation on your actual orders and shows the average amount left per order, per platform, before food cost.
How do I know whether my marketing is profitable?
By comparing what offers and ads cost with what they add in orders. Pepprio sets the total cost against the amount left per order and the change in volume, month by month.
Where do the visit figures come from?
From the statistics platforms provide for your restaurant. When a platform does not share a step, Pepprio says so instead of estimating it.
Do I need to pay for an ad to sell more?
Not necessarily. If customers see your listing but do not open the menu, a better photo or rating will earn more than an ad. The customer journey helps you pick the right lever.
Which plan includes it?
Marketing cost tracking is included from Menu Découverte, at €59/month.
